Overview
Our client based in Coventry is looking for an experienced Digital Marketing Executive to join a health care provider. The ideal Digital Marketing Executivewill be confident, self-motivated and have excellent verbal and written communication skills with a very good eye for detail.
Key responsibilities include:
Manage and develop social media campaigns to increase the firms visibility, exposure and outreach
Use budgets effectively to deliver high quality content
Track, set up, monitor, report and achieve KPI’s and performance figures
Identify latest trends across all social media platforms to keep the companies’ knowledge up to date
Work alongside the digital marketing team to deliver relevant and exciting content to customers
Increase customer traffic through the creation of engaging content and graphical designs
Produce high quality graphical designs for content posting. This includes, but not limited to illustrations, photography and video
Keep up to date with existing and upcoming products, alongside the latest news within the healthcare sector, ultimately to use this knowledge to deliver appropriate and relevant content
Experience required:
At least 2 years Digital Marketing Executive / social media experience
Expertise in using services such as Google Analytics and Google AdWords
A proven experience in graphic design and use of Adobe creative cloud including illustrator, Photoshop, InDesign, Dreamweaver, Typekit and other design packages.
A good track record in strategizing and executing social media campaigns, preferably with experience in the healthcare or scientific sector
Education required:
Bachelor’s degree in Digital Marketing and/or a minimum of 4 years industry experience in the relevant field
Strong understanding of content sourcing
Good writing, editing and graphic design skills